#shake it off
""Shake It Off" is not, in fact, the sound of Swift losing her most defining features, or becoming a generic pop artist. Taylor is still being Taylor, the type of writer any musician would dream of becoming, but she’s shedding her damaged skin like a snake and morphing into a more carefree, confident narrator." BILLBOARD FUCKING GET IT
if just 3.1% of taylor’s twitter followers purchase the 5th album the first week, she will hold the record for most first week album sales EVER by a female artist.
Taylor Swift and country radio today.
#shake it off
Let me first preface this by saying that I have worked in/with radio for almost 3 years. 2 of those have been spent with a company that has both a country and pop station (among many others), so I have a little idea of what I’m talking about.
When Taylor released “Shake It Off” she had no intention of it going to country radio. It wasn’t promoted in any way to them, and she herself stated this was her first offical “pop” album. It’s a line that she blurred years ago and the debate has been going on since around 2008 whether she was or was not “Country”. But that didn’t stop country radio from giving Shake It Off some spins the first couple days. It has prompted a lot of stations to play the “should we or should we not play it” game. People either love or hate Taylor. There is no in between, and a lot of country purists HATE her with a passion. Which is just ridiculous IMO because she is easily one of the nicest people I’ve ever met. But of course success will make people resent you. My station is one of the ones that did this, and the response was not positive at all. I have never met anyone in radio who has come in contact with Taylor and didn’t have wonderful things to say about her. The lengths she has continued to go to to take care of her friends in this industry are unmatched for someone at her success level. She continues to send merch to the stations as recently as about 2 months ago. She has played shows for these stations, met the programmers countless times, sent handwritten thank you notes, etc. These people have a bond with her, and the impact she has had on the country fan base as well has been huge.
There are tons of people who started listening to country radio because of Taylor Swift. I listened to country before Taylor, but sparingly. Carrie, Rascal Flatts, Kellie Pickler the ones who you could hear without being exposed to country radio. The pop country ones. But because of Taylor I started watched the awards shows and being exposed to more and more of it. And I fell completely in love. My story isn’t rare.
So she says she is releasing a pop album. How is country radio supposed to respond? Do they break the relationship that they have had for 8-9 years? They were the ones who gave this girl her start. Without them we wouldn’t know her name. And without her a lot of people might not know theirs. The genre lines today are so blurred as it is. You have the rock country, hip hop influenced country. We play the Beachin remix on our hip hop station, Drink to that All Night on our top 40 station, the Dixie Chicks on our AC station. Florida Georgia Line, Jake Owen, Eric Church, Luke Bryan, Carrie Underwood all have songs that don’t fit the traditional mold of country music. Heck the “purists” would claim nothing on today’s radio is country and it’s all pop crap (Taste of Country fans I’m calling you out) So playing this song might not be as far fetched as it initially seemed. I don’t think this song will crack the top 20 on country radio, probably not even the top 40. But she stated that wasn’t her intention. Country radio will give it some spins, whether to create controversy or to support her new venture, and it will probably be a massive pop hit. This is really the first time this issue has ever come up to this extent. Shania Twain is the only one but hers never made it quite to this point. So understandably no one really knows how to react. I hope she continues to foster those relationships because if she does country radio and country music will welcome her back when and if she’s ready. Until then the ones who love to hate her will continue to do so. And she will keep singing “haters gonna hate”.
she’s ready to blaze into the next phase of her still-young career, where she’ll continue to dance like no one’s watching, write like she stole our collective diary, and inevitably soar to ever-greater heights.
"Taylor Swift may not be a pop artist forever, or even for very long; perhaps later in her career, she’ll return to country music with open arms. I wouldn’t be shocked if she made an acoustic album someday. However, this is where she is right now — holding oversized boom boxes in gaudy music videos, jiving with Max Martin in the studio, flipping off the naysayers who don’t think she can make spectacular pop music. She can, and she will. The rest of us will just have to get used to it."